The IGAD region exports 50% of the live animals and about 10% of the meat required annually in Middle East and Northern Africa (MENA) countries, which have a preference for livestock and meat from the region. The low export levels vis-à-vis the high demand in MENA countries has partly been due to poor coordination between exporters and government institutions. The latter are supposed to develop strategies for promoting the export business in the livestock sector the way it has done for horticulture and some cash crops. Promotion and real time market information on import requirements as well as commodity prices, which are required to support importers, producers, and traders are inadequate. This constraint, coupled with the increasingly high import standards of sanitary requirements that lead to frequent bans, has caused IGAD member states (MS) to lose their market share in MENA countries.